Paper details:Based on Chapter 15 in the book of Health Industry Communication, there is a case study of a childhood anti-obesity campaign. using an ecological approach. Ads for a controversial childhood anti-obesity sponsored by Children’s Healthcare of Atlanta and commentary by NPR on this campaign are also presented. Reflect on these different campaign strategies in two questions:
1-Does Children’s Healthcare of Atlanta’s ad campaign adopt an ecological approach? Why is the ad campaign controversial? Which approach to obesity prevention make better sense?
2-What is an ecological approach to health communication campaigns? Is there merit in its approach to changing public health behaviors?
Please answer the two questions in one page.