Selfridges new marketing strategy: creating an appSelfridges new marketing strategy: creating an app
Order Description
Construct a creative marketing strategy (text & supporting visuals) Selfridges
The assessment must be a new initiative for your chosen company. The report must contain evidence of primary and secondary
research and original imagery. Your primary research needs to include a survey and details of your own visits to your chosen
retailer and suitable competitors and interviews with customers and store staff. Your secondary research needs to include
references to published market research, articles, websites and books. The strategy needs to communicate your idea and you
will also need to explain how this campaign will be launched to drive the chosen business forward and what success will look
like. The launch needs to be considered within a time frame and the expected results. All text and images need to be clearly
referenced in the report using the Harvard referencing system.

The new marketing strategy i want you to use is creating an app for selfridges. the app would allow users to purchase
anything through it and have it delivered to their home or they can choose the click-and-collect service.