Each paper should examine Yelp in great detail and provide the following sections.
-Introduction
-history and most important inflection points that impacted performance
-the current brand position, value proposition and key business-level-strategies
current environmental assessment
-Three year financial (2014,2015,2016) performance summary review
-Three proposed high level strategies that will drive future growth
over the next five years based. Each strategy should have a key performance
measure linked to it .
-conclusion
Each paper should use APA style for
citations and references. (No fewer than ten
references.)