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Rhetorical Analysis Worksheet

Choose either:

• The official homepage of any major US politician from any party
OR
• Aspca.org

Complete the following and upload this worksheet to Blackboard.

1) Summarize the website. What is its purpose and who is it trying to reach?

Type answer here…

2) List three noteworthy features of the website

3) Describe the larger context of the website: A) what “big picture” issues does it tap into or tie into? B) What other websites serve the same purpose and/or audience (i.e. what other websites compete for the audience’s attention)?

4) Name the most dominant classical rhetorical appeal (ethos, logos, or pathos) used by the website. Give an example from the website and explain which appeal that example illustrates.

5) On a scale of 1-10 (1=horrible), rate how well the website persuades its audience. Explain your rating.

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