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STRATEGIC ANALYSIS AND PLANNING

Present a critical strategic analysis of VW group covering the following areas:
Resource Audit•
Value Systems•
Product/Service portfolio (BCG Matrix)•
Potential future strategic growth•
o Identification of options
o Evaluation of options
You may want to focus the analysis on a specific brand e.g. VW; Audi; Seat; etc. This is fine but you will need to make the focus of the analysis clear to the reader.

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