Review the case study and consider how you might market the health care organization

Part 1
In a 15 pages marketing plan, address the following:
State assumptions
Gather initial information
Audit the market
Determine the marketing strategy and business communication standards to be used
Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
Set marketing goals and objectives
Describe any benchmarks from other competitors or industries
Prioritize marketing objectives
Specify marketing actions
Explain any global marketing issues in the marketing plan
Specify any limitations to implementing the plan

Part 2
The 1 page executive summary should summarize and defend your marketing plan. Be sure to use best practices of business communication.

APA intext citation
At least 5 references
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