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EXECUTION OF STRATEGIC INITIATIVES

Read the entire section IV “Strategy Implementation and Control” by Wheelen, T.L. Part IV Strategy Implementation and Control. (In the attached)

Read Chan Kim W; Mauborgne R.A. (©2015) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. (Available at https://books.google.ch/books?id=z6-RBQAAQBAJ&pg=PA189&dq=9781625274496&hl=fr&sa=X&ved=0ahUKEwiR6IWkh6DPAhXDtBoKHdNDDmMQ6AEIHjAA#v=onepage&q=9781625274496&f=false)

Proceed to a comprehensive comparison of these authors about what should executives do to
ensure a sustained execution, a sustained implementation of strategic initiatives.
Student should pay attention to similarities and differences between the solutions presented.
Moreover, amongst the differences, student should be able to explain how the authors are
complementary and how they are opponent.
4. Choose a specific initiative at your place of work that (would) require(d) strategic changes and
explain what your organisation must do to ensure a sustained execution of that initiatives.
The student may elect to adopt one the 2 authors he analysed, a mix of both or a complete
different way from other academics or even a personal customized process.
It is expected that the student is able to explain his choice and, specifically, why he unselected an
academic or another.

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