This will be a 3000 word essay showing understanding of how technology is changing music industry. With specific reference to YouTube, discussing the shift away from traditional media such as TV and radio towards online and mobile.
Considering how artists and labels are responding to the shift of revenues away from physical sales to plays and subscriptions.
Recognising how artists are able to use YouTube to promote themselves to a global audience and consider the impact on the A&R process.
Address the wider debate on streaming services. The devaluation of music, are royalties fair?