Choose a not for profit organization, e.g., American Red Cross, Habitat for the Homeless, Humane Society, and examine the PR programs they use to achieve their organizational goals. From their web sites and other materials, can you deduce their goals, strategies, key messages, and target audiences? How are they approaching their targets? How are they framing their arguments? How successful do you think they are? What recommendations would you have for them if you were their PR agency?