Ingrained in contemporary belief is the efficacy of the use of incentives and rules to shape ethical behavior. In light of what Barry Schwartz has to say about practical wisdom, make a counterargument to the prevalent use of incentives and rules; stating what is problematic in their use and what needs to be considered in their stead.

Link to TedTalk: http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom?language=en#t-1207206