Compares product strategies of different companies with the same product category and evaluates their relative effectiveness.

Compares distribution strategies of different companies with the same product category and evaluates their relative effectiveness.

Compares price strategies of different companies with the same product category and evaluates their relative effectiveness.

Compares promotion strategies of different companies with the same product category and evaluates their relative effectiveness.

Assesses how an integrated marketing program contributes to a company’s economic success and identifies opportunities for improvements to the marketing program that could improve the company’s economic success.

Assesses how an integrated marketing program of a competitor company contributes to the competitor’s economic success and identifies opportunities for improvements to the marketing program that could improve the competitor’s economic success.