-Introduction : General presentation with academic literature reference ( explain term “digital transformation” and “guided selling”), then presentation of the lack of literature reference regarding the subject, then say how i will try to answer this lack, then say how i will structure my research.
-Then, global presentation of the academic literature reference in general first and then in detail regarding the subject, then say the lack of literature.
-Present problematic in detail
-Present my field of observation ( I have been doing a internship in a Software start-up specialised in guided selling experience, selling digital support to retailers, which are mobile app tablet based)
-Explain my methodology to answer the problematic
-Present my datas
-Present the analysis of my datas
-Present the result of my analysis
-Discussion on : First on my analysis, then compare my result to the result of the academic literature, then on the weakness of my work ( the limit of it) and finally on the strong point of it ( detail it, should be theories for example)
-Conclusion
-bibliography