Your reflection should:
Give a brief overview of the campaign and its background
Provide a thoughtful analysis and evaluation of it based on module content:
o What makes the campaign an effective campaign or vice
versa?
o What in your opinion are the key strengths of the campaign?
o What are the key weaknesses?
o What could have been done better?
Reflect on how the campaign relates to what was discussed during lectures and
workshops, your own experience, other case studies.
Substantiate your arguments with reference to key academic sources (journal articles
and academic books) and examples.
Provide a strong conclusion.