Paper 2-Porter’s Five Forces Analysis. Complete a Porter’s Five Forces Analysis (plus one-power of complement producers) for an industry (not a company) from the list below.

Analyze each of the forces (risk of rivalry, bargaining power of buyers, risk of entry, bargaining power of suppliers, threat of substitutes, and power of Complementors in your selected industry to determine the strength of each. Determine whether each force is weak, moderate, or strong. Explain how you determined the strength for each force-what evidence is there to support your conclusion? Given your analysis, what is the potential for profitability in the industry? Review the annual reports of several companies in the industry to confirm this.

If you were the president of a company in that industry, what strategy would you adopt and why (cost leadership, differentiation, focus or a combination strategy)? What issues would you focus on, and what actions would you take to implement your chosen strategy?

Select an industry from the following list:
• Steel production
• Alcoholic beverages
• Auto manufacturing
• Newspaper publishing
• Cruise lines
• Pharmaceutical manufacturing
• Insurance (auto, home and life)
• Electric utilities
• Lodging
• Grocery retailing