Design:

Cover Page
Executive Summary
Table of contents
List of tables
List of figures

1.0 Introduction (1000 words)
2.0 Business Review (3000 words)
3.0 Research Design (1000 words)
4.0 Data Analysis (2000 words)
5.0 Business Model (1000 words)
6.0 Business Plan (4000 words)

References
Appendix

Part 1:

Executive Summary
Highlights that include main objectives and main action items of the business plan.

1.0 Introduction (1000 words)
1.1 Industry and/or company background
1.2 Business Opportunity/concept
1.3 Purpose and rationale
1.4 Terms of reference:
– Research Questions
– Research Objectives
– Research Framework

Part 2:

2.0 Business Review (3000 words)
Review and analysis of factors

2.1) Market (market trend and outlook, market perception, market expectation, consumer behaviour, Expectations of the customer ; What does the customer expect to get, Perception of the customer; What do customers think of Digi)

2.2) Competitions (Competitor Features; What the competitors offer in comparison, Pricing; Digi vs the 3 major competitors Maxis, Celcom, Umobile)

2.3) Marketing (assessment of Digi’s 4Ps Price,Product,Promotion and Place including Brand Features, Features and benefits of Digi package offerings)

2.4) Operation (value chain, business processes,customer service, etc)

Note: This review will be based on current company’s and/or industry’s current situation and practices. Recommendations are only to be discussed in chapter 6 i.e. Business Plan

Part 3:

3.0 Research Design (1000 words)
3.1 Research Methods
3.2 Sample Unit (Target Respondents)
3.3 Sampling Method
3.4 Sample Size
3.5 Survey Location
3.6 Collection Method
3.7 Ethical Issues

Part 4:

4.0 Data Analysis (2000 words)
4.1 Primary Data Analysis
4.2 Business Implications

Part 5:

5.0 Business Model (1000 words)
5.1 Business Model Canvas
5.2 Business Model Elements

Part 6:

6.0 Business Plan (3 year business plan) 4000 words
6.1 Vision and Mission
6.2 Objectives

6.3 Marketing Plan
6.3.1 Segmentation, Targeting and Positioning
6.3.2 Marketing Mix (4Ps : Price, Product, Promotion and Place)
6.3.3 Strategic Growth (Ansoff Matrix)

6.4 Organisational/Operational Plan
6.4.1 Organisational Structure
6.4.2 Human Capital Plan
6.4.3 Business Plan/ Value Chain (use Porters)

6.5 Financial Plan
6.5.1 3 year forecast income statement
6.5.2 3 year forecast balance sheet
6.5.3 Assumptions, Explanation and justification

6.6 Implementation schedule – Gantt Chart
6.7 Critical Success Factors (4 – 2 internal and 2 external)
6.8 Risks Mitigation / Contingency Plan