Order Description
Assignment
Individual Written Report
This assignment consists of two separate pieces of coursework, both business reports in response to the assigned case study. The first part is the strategic analysis, and the second is a marketing analysis.

Part 1- Strategy Coursework Assignment Two -( Maximum 1,200 words 10% + -)
Case Study-Adnams: kindly refer to the attached file.
You are requires to produce a report on the case study for Adnams (pp. 606-611) in Johnson, G. Whittington, R., and Scholes, K., Angwin D., and Regner, P (2014), Exploring Strategy: Text and Cases (10 th edition), this to include a SWOT and strategic direction plus evaluation.
Commencing with SWOT analysis for Adnams assess which market(s) they should compete in, briefly outline and evaluate three strategic options for the organization (these include product, geographical and value chain scope and should also cover appropriate tools). For this part of the assessment, you should not carry out any further research on Adnams the material in the case is all you need. However, it is understood that students already have knowledge of the general business environment, and theory presented in lecture, which they bring to their work on strategy and will, when relevant, form part of their work.
Please note you should do referencing for any information that you use from the case and you are allowed to reference only theories if you applied it in the case. So I’m not expecting a lot of referencing in part one.
Part 2- Marketing Coursework Assignment Two – 30% of the marks for the module (Maximum 1,200 words 10% + -).
From a marketing perspective
• Briefly comment on each PESTLE used for part 1 to develop SWOT (note: PESTLE NOT required for part 1)
• Use a table for PESTLE so it does not impact word count. I placed the order in word count 2750 to arrange this PESTLE table. For example. 1320 words count in part A after plus 10%, 1320 part B and 110 words for the PESTLE table. That is just example and you can manage the word count as you like.
• Provide a comprehensive competitive analysis (their strengths and weaknesses) (using research outside of the case study) to determine the most direct competitors, and their relative strengths and weaknesses.
• Reiterate only the opportunities and threats from the SWOT in part 1.
• Comment on any additional opportunities and threats identified from competitive analysis.
• Develop a marketing strategy that will address the threats you have identified, and will take advantage of the opportunities you have identified.
• BE SPECIFIC in your recommendations. Justify your decisions
• Communicate how you can use the following to develop the strategy:
1. Segmentation, targeting & positioning
2. Brand identity & image
3. The marketing mix
4. Buyer behavior
5. Unique selling proposition & sustainable competitive advantage.
Be specific in your analysis, and fully explain your decisions, whilst also demonstrating why you believe these marketing tactics are appropriate, given the issues you have identified analyses you have conducted.
Your submissions should possess the following qualities:
• Submitted on time
• Comply with the word count limit
• Display evidence of understanding of SWOT and relevant strategy concepts covering market choice, strategic option generation and option evaluation. NB this does not mean you should write separate sections purely to demonstrate this, you can display this understanding by utilising the techniques in your analysis of Adnams.
• Demonstrate critical application of SWOT and relevant strategy concepts covering market choice, strategic option generation and option evaluation.
• Demonstrate critical application of marketing strategy & tactics
• Demonstrate the ability to conduct a meaningful and comprehensive competitive analysis
• Demonstrate collection and sound use of relevant case study information
• Provide a coherent and structured argument
• Conclusions/recommendations should be well supported and substantiated
• Demonstrate, professional quality submission and presentation
• Provide evidence of general reading (accurate referencing and Bibliography).

Please Note:
Each report must have an introduction and recommendation