What changes are taking place in CC&S’s industry, and what should Crown Cork & Seal do to respond? What were the keys to CC&S’s success? How can they best leverage these in the future? Which (if any) of Continental’s regional divisions should Crown Cork consider bidding on? Why, or Why not? Hint: Use Porter’s five forces as a model.

Below I will provide link and password to access the book. The information for this weeks is chapter 3, there you will find porters five force model. I will also attach the case study on a pdf file.

Please read the instructions and rubric for One-page memo under “How I grade”. Please write it as an essay and not the in the Q&A or bullets format, i.e., the way that you answer the case questions should flow together and lead to or support your key arguments or recommendations. This means that you don’t have to answer the questions in the order I list them and it is also up to you to decide the depth you choose to discuss each question. You should structure your argument and organize the flow of your essay based on what you believe as the key questions or supporting questions.

http://www.wileyopenpage.com/openpage/Login.aspx
access book at line above (you need to have an account there)