Organize your responses suitably using appropriate headings and subheadings, tabulation and itemization, to enhance the structure and depth of your discussions.
Maximum Pages is 3 pages for each Question.

1. The following question is related to the case entitled “To Pay or Not to Pay: Zagat’s Dilemma” in Chapter 10 ecommerce (pp 413 – 415):

Use the value chain to analyze Zagat’s strengths and weaknesses. Do you see Zagat enjoying any competitive advantages? If so, what are these? Do you see any opportunities that Zagat may consider to explore and invest in order to secure (or improve) its competitive advantages?