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i choose to evaluation about Apple computer and especially Macbook pro laptop

second unit in this class, writing an evaluation essay. During the Module 5 Learning Activities, you will begin the process of composing an essay that makes a judgment about a subject. To do this, you will familiarize yourself with the genre of evaluation writing by reading and analyzing some evaluations, as well as sharing and discussing some current examples of evaluation writing in the Module 5 Discussion. Once you understand what an evaluation is, you will choose a subject for your evaluation an

Module 5 marks the beginning of the second unit in this class, writing an evaluation essay. During the Module 5 Learning Activities, you will begin the process of composing an essay that makes a judgment about a subject. To do this, you will familiarize yourself with the genre of evaluation writing by reading and analyzing some evaluations, as well as sharing and discussing some current examples of evaluation writing in the Module 5 Discussion. Once you understand what an evaluation is, you will choose a subject for your evaluation and submit a plan for researching and developing it.

Making a Judgment: The Evaluation Essay

When you are trying to decide whether you want to buy an iPhone or an Android phone, when you bet your brother that the Huskers will win the game this weekend, when you decide which charity to support or make a decision to vote for a certain candidate—when you do any of these things, you are evaluating. Evaluating means thinking critically so that you can make intelligent choices. When you make your evaluation public, it can also influence others to accept your judgments.

Evaluation requires that you determine the nature or the quality of what you are judging. For instance, if you decide to consume less caffeine, that decision is probably based on a judgment that caffeine can be bad for you. Your purchase of a name brand lawn mower rather than a store brand rests upon your evaluation of the quality of the two brands to assure yourself that you will have a reliable, well-made machine; in this situation your concern is with quality.

Evaluation also means determining importance, benefit, or worth. For example, importance would be the issue if you were trying to determine which in a long list of tasks you absolutely had to get done before the weekend. You are concerned with benefit if you decide that a course in abnormal psychology would be more useful to you as a criminal justice major than a course in music history. When you buy a house or a car, you will most likely ask yourself if it is worth what you have to pay for it.

In the preceding examples you are trying to convince yourself of something. But there will be plenty of times when your evaluation must convince someone else: Which supplier should you recommend to your employer? What should you say when asked to write a letter of recommendation? Whose opinion should prevail when a couple disagree about which of two apartments to rent? Addressing situations like these means you have to define your assumptions, anticipate opposition, and draw conclusions.

When writing an evaluation, you also need to assure your readers that you have the credentials to make judgments about the subject you are addressing. Demonstrating that you know what you’re talking about is essential if you want your readers to take your evaluation seriously. The more your readers think you know about your subject, the more likely they are to follow your advice. But no matter how knowledgeable you may be, try not to sound as if you have a monopoly on good advice. People may not follow the advice of a critic who seems arrogant, although evaluations are seldom impersonal.

Evaluation Essay Assignment

Your assignment is to use the writing process to compose a 3-5 page evaluation essay about a product, service, program, event, or organization about which you want to express a judgment.

Choosing a Topic
When planning an evaluation, you should also consider how strongly you feel about your subject. Some people believe that you should always write about something you have a real investment in, because your enthusiasm will enhance the liveliness of your writing. Others think this policy leads to a one-sided evaluation. If you’ve just bought a new car and are crazy about it, you probably lack the objectivity you need to evaluate it fairly. But if you’ve driven the car for a year and you still love it, you probably have enough objectivity to see its flaws as well as its virtues and can execute a balanced judgment.

The first step in writing your evaluation is deciding on a topic. Choose a topic that is interesting to you and that could possibly have practical applications for you. For example:
If you are in the market for a new car, computer, or appliance, you could research your top choices and decide which one would best meet your needs and budget.
If there is a program or organization that you feel offers very good or very poor service and you’d like others to know about it, you could write an evaluation of that.
You could review something like a place (a restaurant, theater, day care center, college, etc.), an activity (a concert, a sporting event, etc.), a trend in society (a new fashion, flash mobs, reality tv, daily “deals” through Living Social and Groupon, cashless economy, etc.), or the effectiveness of a regulation or policy in a school, business, or social organization.

There are any number of topics you can write about; just make sure that what you choose is something you genuinely care about, and your research will be much more interesting and rewarding.

Planning Your Essay
In choosing a subject for evaluation, consider what you have some experience and knowledge of as well as what you are interested in. If you are knowledgeable about a subject, you will usually have a good idea of what criteria (standards of judgment) people use when evaluating that subject. This knowledge will help you focus on how to make your evaluation satisfy your readers’ needs.

A good way to begin an evaluation is to think about your subject analytically. Here is a four-step process for using analysis to plan an evaluation:

1. Divide your subject by identifying its major criteria. For example, if you are evaluating a restaurant, you might address atmosphere, service, food, and prices.
2. Consider what information you have (or can obtain) to discuss the criteria you have identified.
3. Ask yourself which of these criteria are most likely to be important to readers, and consider whether you have overlooked any important part of your subject that your readers would probably want information about. Unless you are writing for your own benefit, eliminate any criteria that seems to be a personal interest and unlikely to concern other readers.
4. Decide whether to discuss all important criteria that you have identified or to focus only upon one if you have enough information about it and feel sure that you would be focusing upon something important. An evaluation of a restaurant, for example, can be limited to a discussion of its food (although you would probably end up subdividing that subject somehow-according to appetizers, entrees, and desserts or according to selection, presentation, taste).

Defining Your Criteria
Effective, accurate evaluations are not the result of whim; they are based on standards that most people agree with, that the authority of the writer supports, or that can be independently verified. Evaluation requires you to make the criteria you use for judging absolutely clear.

For example, if you are evaluating “All-Season Tires,” these criteria involve tangible qualities such as size and price that anyone who cares to can verify as well as functional qualities that have been empirically tested in research laboratories. Such criteria have little or nothing to do with individual preferences. Anyone can verify the judgment that a brand X all-season tire is a better buy for $75 than the same tire for $90. And anyone would understand your choice of brand Y, considering that brand Y offers a 64,000-mile warranty. In both cases you have based your decision primarily on independently verifiable criteria–price and warranty.

Criteria should also be appropriate for your audience. Suppose your criterion for evaluating a magazine for novice cooks is that each issue should include a new tip for sous chefs. Your criterion is inappropriate for your audience because someone learning how to cook is unlikely to be in a position of authority in a professional kitchen. Similarly, if you base your judgment of stocks on which ones will double your money fastest, your standard is inappropriate for advising retirees, whose primary interest in stocks is a safe income. You should set criteria you think your readers will agree with-or at least will not reject.

Examine your criteria and ask yourself if they justify the evaluation you plan to make. You may be furious at one of the local apartment complexes for charging you two months’ rent as a deposit because you have a pet, but your sense of having been victimized is not necessarily a legitimate criterion for giving that complex a negative rating on ApartmentRatings.com. You would be much better off simply stating the policy; perhaps other prospective tenants would not object to such a high deposit; they may even approve of it. Base your evaluation of the apartment complex on more objective criteria. For example, what is the rent per square foot? Are the apartments furnished? What appliances are included? Is there a fireplace? What kind of storage is available? Does the rent include access to swimming pools and party facilities? Have there been complaints about how the complex is maintained? What about late payment policies?

You also need to consider the kind of evidence that will persuade your audience to accept your evaluation. If your audience is unmarried college students in their twenties and you want them to accept your negative evaluation of the apartment complex, you might consider investigating management’s policies about parties, whether guests can use the pool, and how management handles summer sublets. If the policies are strict, these students should be informed; and the students will probably elect to rent elsewhere, even though there is a great party room, every unit has a fireplace, and the rent is not extremely high.

In other words, when thinking about which criteria to use, you should offer evidence according to what you think your readers expect to find out and how knowledgeable they are. It is rare that any subject will elicit the kind of universal agreement that will permit you to use the same criteria and information for all audiences.

Additionally, be sure to provide adequate information for readers unfamiliar with the subject you are evaluating. When readers are unfamiliar with a subject that is complex, a thorough evaluation can take many pages. But whatever the level of expertise your audience possesses, you are responsible for making sure that they understand the information you give them-and the criteria with which you are interpreting that information-so that the judgment you reach will be both clear and credible.