Order Description
Please add Table of Contents.

Topic: Investigating the impact of customer services on customer retention in the Uk grocery sector
Research question: To what extent does customer service influence customer retention in the UK grocery sector.
Structure of dissertation:

Chapter 1: Introduction
1.1 Enquiry overview ( you are not required to undertake this exercise until you have completed your entire dissertation: chapter 1-5)
1.2 Aims and objectives of the study ( it should be not be more than 4)
1.3 Research questions/hypotheses (maximum4)
1.4 Background of the study
1.5 Rationale of the study
1.6 Scope and limitations of the study
1.7 Summary.
chapter 1 introduction should 1,500 words.
Chapter 2. Literature review
2.1 Introduction
2.2 Conceptual clarifications ( Your are required to use this section to explore youre independent variable.Therefore you should start by providing definitional clarity on the meaning of your topic)
2.3
2.4
2.5
2.6
2.7 Summary
Chapter 2 literature review should 3,000 words.19 cited references should be in the literature review.
Chapter 3 . Research Methdology
3.1 Introduction
3.2 Research paradigms ( positivism and interpretivism). You must choose one and justify its use within your dissertation.
3.3 Research approach ( deductive and inductive). You must choose one, depending on your research paradigm.
3.4 Research strategy ( case study and survey) you may choose one,depending on your research paradigm
3.5 Data collection methods ( interviews,questionnaire,sampling,ethical issues).
3.6 Strengths of the methodology
3.7 Weaknesses of the methodology
3.8 Summary
Chapter 3 Should be 1500 words.
Chapter 4 Data analysis and Findings ( approx 2500 words)
Chapter 5 Conclusion and recommendation ( approx 1500 words)
Should also include interviews in disseration.
References.