Mobile phones have become an integral part of our daily life
Mobile phones have become an integral part of our daily life. However, choosing a mobile phone and plan can be a really complicated decision, subject to many competing influences. Would you use an Android, iPhone, or Windows Phone? Would you select a prepaid or post-paid plan? Would you prefer Telstra, Optus, or Vodafone? Is it a 3G or 4G phone? How large is the screen? What colour is the phone? How big is the internal storage? Does the plan cover free talk time, texts, or data? How much are the monthly plan costs? Are there any handset repayments? How long is the contract? What is it that affects this decision and makes it different for each of us? This assignment requires you to look at the mobile phone and plan choices of three people, and to present an analytical reasoning for differences between them using the theories of personality, motivation and values. Furthermore, you will provide marketing recommendations by applying the theories of learning and memory.

The Report must follow this structure:

1. You have to make a suitable title for this report.
2. Executive summary. This one is the most important section of my report and must be summary of my entire report. Introduce the topic of your report. Indicate the main subjects examined in the discussion section of your report and State summary of your conclusions and State summary of your recommendations it must be written the last thing of mu report. (250 words no more).
3. Table of contents.
4. Introduction. The introduction should generally include three key types of information. This section sets the context for the report and provides the (brief) background information required for the reader to understand the report.
5. Create a list of 10 different mobile phone and plan options reflecting a variety of features available. (it has done by me and it is available in additional document) (You do not have to rewrite this stage again because I already made it).
6. Interview 3 different individuals and get them to rank the 10 mobile phone and plan options in terms of what they would be most and least likely to choose. (it has done by me and it is available in additional document) (You do not have to rewrite this stage again because I already made it).
7. Provide a summary of three participants of how each participant felt about each of the mobile phone and plan options when explaining their rankings which is available in schedules for each participant, so must be like this following:
A. Participant A and his explanations of the rankings: the summated discussion of each option, you can get this information from his schedule “Participant A” (this section needs 250 words).
B. Participant B and her explanations of the rankings: the summated discussion of each option, you can get this information from her schedule “Participant B” (this section needs 250 words).
C. Participant C and his explanations of the rankings: the summated discussion of each option, you can get this information from his schedule “Participant C” (this section needs 250 words).

8. ANALYSE and COMPARE the responses of your participants using the theories of:
8.1 Theoretically Differences on personality.
8.2 Theoretically Differences on motivation and values.
8.3 Effects of personality (How do these differences influence participants’ rankings).
8.4 Effects of motivation and values (How do these differences influence participants’ rankings).

Please see below for a few examples on "differences on personality, motivation and values" and "how these differences influence participants’ rankings":
Differences on personality and their effects on rankings
Example 1: Participant 1 is higher in "agreeableness" than Participants 2 and 3, which leads to Participant 1 assigning a higher ranking to the mobile phone and plan option most popular among her/his family and friends.
Example 2: Participant 2 is higher in "frugality" than Participants 1 and 3, which leads to Participant 2 assigning a lower ranking to the mobile phone and plan option with the highest costs.
Differences on motivation and values and their effects on rankings
Example 1: Participant 1 has higher "need for uniqueness" than Participants 2 and 3, which leads to Participant 1 assigning a lower ranking to the mobile phone and plan option most popular in the marketplace.
Example 2: Participant 2 has higher "need for affiliation" than Participants 1 and 3, which leads to Participant 2 assigning a higher ranking to the mobile phone and plan option that offers the best social networking experiences

9. Recommendations: this section needs
Provide recommendations to a hypothetical marketer of ANY ONE of the mobile phone and plan options you discussed:
9.1 What are the characteristics of their likeliest customers?
9.2 how might they best attract customers by applying the theories of learning and memory.
Examples of learning and memory theories: behavioural learning theories, cognitive learning theories and there other theories you can find them in textbook.

10. Conclusion (this section needs 200 words).

This a textbook to have a whole concept about my assignment:
Solomon, M, Russell-Bennett, R & Previte, J 2013, Consumer Behaviour: Buying, Having, Being, 3rd edn, Pearson Australia, Frenchs Forest.
Assignment Task: you need to consider this assignment task relates to marketing and it is about Buyer Behaviour.
Details:
Mobile phones have become an integral part of our daily life. However, choosing a mobile phone and plan can be a really complicated decision, subject to many competing influences. Would you use an Android, iPhone, or Windows Phone? Would you select a prepaid or post-paid plan? Would you prefer Telstra, Optus, or Vodafone? Is it a 3G or 4G phone? How large is the screen? What colour is the phone? How big is the internal storage? Does the plan cover free talk time, texts, or data? How much are the monthly plan costs? Are there any handset repayments? How long is the contract? What is it that affects this decision and makes it different for each of us? This assignment requires you to look at the mobile phone and plan choices of three people, and to present an analytical reasoning for differences between them using the theories of personality, motivation and values. Furthermore, you will provide marketing recommendations by applying the theories of learning and memory.

The Report must follow this structure:

1. You have to make a suitable title for this report.
2. Executive summary. This one is the most important section of my report and must be summary of my entire report. Introduce the topic of your report. Indicate the main subjects examined in the discussion section of your report and State summary of your conclusions and State summary of your recommendations it must be written the last thing of mu report. (250 words no more).
3. Table of contents.
4. Introduction. The introduction should generally include three key types of information.This section sets the context for the report and provides the (brief) backgroundinformation required for the reader to understand the report.
5. Create a list of 10 different mobile phone and plan options reflecting a variety of features available. (it has done by me and it is available in additional document) (You do not have to rewrite this stage again because I already made it).
6. Interview 3 different individuals and get them to rank the 10 mobile phone and plan options in terms of what they would be most and least likely to choose. (it has done by me and it is available in additional document) (You do not have to rewrite this stage again because I already made it).
7. Provide a summary of three participants of how each participant felt about each of the mobile phone and plan options when explaining their rankings which is available in schedules for each participant, so must be like this following:
A. Participant A and his explanations of the rankings: the summated discussion of each option, you can get this information from his schedule “Participant A” (this section needs 250 words).
B. Participant Band her explanations of the rankings: the summated discussion of each option, you can get this information from herschedule “Participant B” (this section needs 250 words).
C. Participant C and his explanations of the rankings: the summated discussion of each option, you can get this information from his schedule “Participant C” (this section needs 250 words).

8. ANALYSE and COMPARE the responses of your participants using the theories of:
8.1 Theoretically Differences on personality.
8.2 TheoreticallyDifferences on motivation and values.
8.3 Effects of personality (How do these differences influence participants’ rankings).
8.4 Effects of motivation and values(How do these differences influence participants’ rankings).

Please see below for a few examples on “differences on personality, motivation and values” and “how these differences influence participants’ rankings”:
Differences on personality and their effects on rankings
Example 1: Participant 1 is higher in “agreeableness” than Participants 2 and 3, which leads to Participant 1 assigning a higher ranking to the mobile phone and plan option most popular among her/his family and friends.
Example 2: Participant 2 is higher in “frugality” than Participants 1 and 3, which leads to Participant 2 assigning a lower ranking to the mobile phone and plan option with the highest costs.
Differences on motivation and values and their effects on rankings
Example 1: Participant 1 has higher “need for uniqueness” than Participants 2 and 3, which leads to Participant 1 assigning a lower ranking to the mobile phone and plan option most popular in the marketplace.
Example 2: Participant 2 has higher “need for affiliation” than Participants 1 and 3, which leads to Participant 2 assigning a higher ranking to the mobile phone and plan option that offers the best social networking experiences

9. Recommendations: this section needs
Provide recommendations to a hypothetical marketer of ANY ONE of the mobile phone and plan options you discussed:
9.1 What are the characteristics of their likeliest customers?
9.2 how might they best attract customers by applying the theories of learning and memory.
Examples of learning and memory theories: behavioural learning theories, cognitive learning theories and there other theories you can find them in textbook.

10. Conclusion (this section needs 200 words).

This a textbook to have a whole concept about my assignment:
Solomon, M, Russell-Bennett, R & Previte, J 2013, Consumer Behaviour: Buying, Having, Being, 3rd edn, Pearson Australia, Frenchs Forest.

Important Note:
1. References must be electronic academic journal articles with links (Hard copy references are not acceptable).
2. Also the plagiarism should be 5% maximum.
3. Please cite to reference for all information that used in assessment.
4. Attention to this point, when you finish writing the paragraph please write the reference at end of each paragraph.
5. You do not have to write the points number 5 and 6, because they already done by me, so you just have to complete other numbers of points.
These stages I have done:
5. This point 5 which is Create a list of 10 different mobile phone and plan options reflecting a variety of features available.
Mobile
phone Samsung
Galaxy S II T989 Samsung
Epic Touch HTC One S Samsung
G 19500
Galaxy S4 HTC
Sensation
XL iPhone 5 Sony
Xperia
Ion HTC
Desire S Sony
xperia
Galaxy Note II CDMA
Price 35 AUD for 12 months, Telstra 40
AUD for 12 months, Vodafone 35 AUD for 11 months, Virgin 50 AUD for 16 months, Optus 28 AUD for 13 months, Optus 60 AUD over 24 months, Vodafone 30 AUD for 15 months, Telstra 20 AUD for 12 months, Telstra 25 AUD for 12 months, Optus 60 AUD for 13 months, Virgin
Color Black Black Grey White White Black or white Grey Red Silver Black
Touch Multi-touch Capacitive, Multi-touch Multi-touch Capacitive Multi-touch Multi-touch. IOS 6 Capacitive Capacitive Capacitive Super AMOLED capacitive
Screen 4.52-inches 4.5-inches 4.3-inches 5.0-inches 4.7-inches 4-inches 4.44-inches 3.7-inches 4.3-inches 5.5-inches
sound WAV Ringtones, MP3 Vibration MP3, Vibration WAV ringtones, MP3, Vibration WAV ringtones, MP3, vibration MP3, vibration ITunes, MP3, AAC, WAV WAV ringtones, MP3, vibrative WAV, ringtones, vibration Vibration, MP3 Vibration, MP3, WAV ringtones
Internal Usage 8GB 16GB 16GB 8GB 8GB 16 GB 16GB 1.1GB 32GB 16GB
Generation EDGE 4G HSDPA 3G HSDPA HSDPA, EDGE 3G HSDPA HSPDA 3G 4G

6. Interview 3 different individuals and get them to rank the 10 mobile phone and plan options in terms of what they would be most and least likely to choose. (it has done by me and it is available in additional document) (You do not have to rewrite this stage again because I already made it).

Participant A:
The first buyer in this study is Claude Torki 34 years of age, he is from Australia. He works as security guard in Gold Coast. The following is a table showing his summations and ranks to different mobile phones.

Mobile
Phone Samsung Galaxy SII T989 Samsung
Epic Touch HTC One S Samsung G 19500 Galaxy S4 HTC Sensation XL iPhone 5 Sony Xperia Ion HTC Desire S Sony Xperia Galaxy Note II CDMA
price Thinks it is expensive he prefers to be 25 $ Thinks it is expensive compare to its features Thinks it is expensive compare to its features Thinks that price should be reduced He is comfortable with its price He is okay with its price He is okay with its price He thinks it is rather cheap He is okay with the price He thinks that is rather
expensive
Color He is okay the black He is okay with black He prefer black He prefers black He prefers black He prefer black He prefer black He prefer black He prefers black He is
okay with it
Touch
He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He is
okay with it
Screen Prefers a 5 inch screen Small for him, Prefers a 5 inch screen Small for him Small for him Small for him He is okay with it Small for him Small for him Small for him Very good screen
for him
Sound Prefers WAV ringtone Prefers Wav ringtone He is okay with it He is okay with it He is okay with it Prefers WAV ringtone He is okay with it He is okay with it Prefers WAV ringtone He is
okay with it
Internal Usage It is adequate but would prefer a larger He is okay with it He is okay with it He prefers 16G or above He prefers 16GB and above He prefers this memory. He is okay with it He needs a larger memory Excellent internal memory He prefers this memory
Generation Prefers 4G He is okay with it Prefers 4G Prefers 4G Prefers 4G Prefers 4G Prefers 4G Prefers 4G Prefers 4G He is okay with it

 
Participant B:
The second buyer in this study is Daniela valdes 24 years of age, she is from Chile. She works as flight attendant. The following is a table showing her summations and ranks to different mobile phones.
Mobile Phone Samsung Galaxy S II T989 Samsung
Epic Touch HTC One S Samsung
G 19500
Galaxy S4 HTC
Sensation
XL iPhone 5 Sony Xperia Ion HTC Desire S Sony Xperia Galaxy Note II CDMA
price Thinks it expensive Thinks it expensive The price should be reduced The price should be reduced She is okay with it Thinks it is expensive The price is fair She is okay with it She is okay with it She thinks it is very expensive
Color She prefers white, red or pink White would have been better for her. She doesn’t mind grey so much She is okay with white She is okay with white She prefers white one She doesn’t mind the grey colour much she Does not like the silver color She is okay with red She doen not like it
Touch He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED He prefers super AMOLED She likes it
Screen Prefers a small screen, i.e. less than 4 inches The screen is too big. The screen is too big. The screen is too big. She thinks the screen is big She is okay with it She thinks the screen is big Preferable screen She thinks the screen is big Too big screen
Sound She Prefers MP3 but WAV ringtone is an added advantage She is okay with it She Prefers MP3 but WAV ringtone is an added advantage She Prefers MP3 but WAV ringtone is an added advantage She is okay with it She is okay with it
She prefers MP3 but WAV ringtone si an added advantage
She prefers MP3 She is okay with it She prfers MP3
Internal usage She is okay with memory of 8GB or above She is okay with it She is oaky with it She is oaky with it She is okay with it She is okay with it She is okay with it Considers it is very small She is okay with it She is oaky with it
generation Prefers both 3G and 4G She is comfortable with it Prefers both 3G and 4G Prefers both 3G and 4G Prefers both 3G and 4G Prefers both 3G and 4G Prefers both 3G and 4G Prefers both 3G and 4G Prefers both 3G and 4G She is oaky with it

Participant C:
The third buyer in this study is Husam Altrmal 27 years of age. He is from Libya. He is a student in Australia. The following is a table showing his summations and ranks to different mobile phones.
Mobile
Phone Samsung Galaxy S II T989 Samsung
Epic Touch HTC One S Samsung
G19500
Galaxy S4 HTC
Sensation
XL iPhone 5 Sony Xperia Ion HTC Desire S Sony Xperia Galaxy Note II CDMA
price Thinks it is quite expensive Thinks it is quite expensive as compared to its features Thinks that the price should be reduced Thinks it is quite expensive as compared to its features He is comfortable with its is price The price is fair He is Okay with the price He is Okay with the price He is Okay with the price He thinks that it is extravagant
Color He is okay with the it He is okay with the it Prefers black Does not like white Prefers black Prefers black Prefers black Prefers black Prefers black He is okay with the it
Touch Prefers if it was also Capacitive He is okay with the touch screen He Prefers it to be capacitive too He would have it multi-touch It would have been better if it was capacitive too He is okay with it It would have been better if it was multi-touch It would have been better if it was multi-touch It would have been better if it was multi-touch multi-touch and Capacitive are preferred
Screen A bigger screen would be preferred for visibility Small
for him as prefers 5 inches Small for him Small for him He is okay with it He is okay with it Small for him Small for him Small for him Suitable
for him
Sound Prefers Vibration only Prefers Vibration only Prefers Vibration only Prefers Vibration only Prefers Vibration only Prefers Vibration only Prefers Vibration only Prefers Vibration only Prefers Vibration only Prefers Vibration only
Internal usage Doesn’t mind a 2GB storage He is okay with it He is okay with it He is okay with it He is okay with it He is okay with it He is okay with it Considers it to be quite small but does mind He is okay with is as consider it very big He is
okay with it
generation Prefers 4G He is okay with it Prefers 4G Prefers 4G Prefers 4G Prefers 4G Prefers 4G Prefers 4G Prefers 4G He is fine with it
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