Southwest airlines assignment:

Go to www. Southwest.com. (and other scholarly sites). Prepare a 2-3 page double-spaced (APA) report addressing Southwest Airlines customer relationship based on ALL of the following benchmarks:

Employee Relationship

Sales & Marketing/Competitive Advantage

Value Creation

Internal & External Environmental Factors

Ethical Issues

& Customer Orientation

You MUST clearly and thoroughly address each benchmark.

Hint: use other resources besides identified website!

PLEASE REVIEW ASSIGNMENT RUBRIC FOR FURTHER ASSISTANCE

Originality important and APA style plus references

Assignment Rubric:
55 points: Quality of Information
Information clearly relates to the topic, connected to textbook, and consistent. Stays on topic and includes supporting details/examples, etc.
 Gathered information from a variety of sources
 Posed critical and insightful reasoning
 Interpret and apply business related theories and concepts
 Explain current industry trends

45 points: Originality
Own thought, yet ties in to the textbook. Clarity in understanding original thought. Reflection is clear and consistent.
 Analyzed information and drew conclusions
 Communicated findings well
 Developed a persuasive formal business report
25 points: APA formatting/Syntax
Correct APA formatting, less than 3 errors for grammar, spelling, punctuation, etc. Professional language, vocabulary, and writing style.
 Organized paper logically
15 points: Resources
Provides at least two resources to substantiate content
 Documented cited sources
10 points: Cover sheet
Provides DSC/BAS Assignment Cover Sheet
150 points total

Southwest airlines assignment:

Go to www. Southwest.com. (and other scholarly sites). Prepare a 2-3 page double-spaced (APA) report addressing Southwest Airlines customer relationship based on ALL of the following benchmarks:

Employee Relationship

Sales & Marketing/Competitive Advantage

Value Creation

Internal & External Environmental Factors

Ethical Issues

& Customer Orientation

You MUST clearly and thoroughly address each benchmark.

Hint: use other resources besides identified website!

PLEASE REVIEW ASSIGNMENT RUBRIC FOR FURTHER ASSISTANCE

Originality important and APA style plus references

Assignment Rubric:
55 points: Quality of Information
Information clearly relates to the topic, connected to textbook, and consistent. Stays on topic and includes supporting details/examples, etc.
 Gathered information from a variety of sources
 Posed critical and insightful reasoning
 Interpret and apply business related theories and concepts
 Explain current industry trends

45 points: Originality
Own thought, yet ties in to the textbook. Clarity in understanding original thought. Reflection is clear and consistent.
 Analyzed information and drew conclusions
 Communicated findings well
 Developed a persuasive formal business report
25 points: APA formatting/Syntax
Correct APA formatting, less than 3 errors for grammar, spelling, punctuation, etc. Professional language, vocabulary, and writing style.
 Organized paper logically
15 points: Resources
Provides at least two resources to substantiate content
 Documented cited sources
10 points: Cover sheet
Provides DSC/BAS Assignment Cover Sheet
150 points total