Develop a hypothesis about the how consumers gather information to make decisions and how consumer attributes, culture, and past history affect those decisions. See guidelines for how to create a position paper.

You would start with intro and hypothesis (about 1/2 to 1 page double spaced) then go into the theory from the book (use references – see www.esc.edu/library if you need help on how to reference). The theory would be two to three pages double spaced. ” Then apply the theory to support your hypothesis (another two to three pages)” and a conclusion (about one page).

Paper Outline:

1. Introduction

2. Hypothesis

H1: Under the classical conditional ideas, unconditioned stimulus, conditioned stimulus, unconditioned response and conditioned response are the reason how consumers are able to gather information to use towards their decision making practices. 

3. Theory

3.1 Classical Conditioning 

3.1.1 unconditioned stimulus

3.1.2 conditioned stimulus

3.1.3 unconditioned response

3.1.4 conditioned response

4. Classical Conditoning and Hypothesis

5. Conclusion