Part 1 will be an outline and then the second part will be a full paper of 8-10 pages.

Part 1 Option #1: Deliverable: Marketing Plan Outline

Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:

• Executive summary
• Company overview
• Situational analysis
• Objectives or goals, usually according to strategic plan and focus
• STP (market/product/customer) analysis
• Marketing mix
• Financial projections
• Implementation plan
• Evaluation and control metrics