Question:
‘The planning of the introduction of a new product to the market place entails a very careful evaluation of the intellectual property rights potentially involved, their relevance to the product and its means of production’

Discuss the intellectual property related issues that need to be considered when introducing a new product to the market.

Instructions:

Quote is the focal point. The essay should have introduction, main body and conclusion. The answer will be around Design rights, copy rights, trademarks and patents. Explain in the introduction that you will choose this to answer the question and mention why?
The discussion will be from the perspective of intellectual property rights.
Use UK English and in bibliography focus should be on the journal articles, books , business manuals.
Don’t use Wikipedia.