Your audience is made up of people who are seeking information on how the organization you have chosen dealt with a particular crisis of unethical business behavior. Answer as many questions for them as you can. MLA research and documentation style is to be used. The Bedford/St. Martin’s site on the page for links for research and documentation posted below is a very good resource for MLA style.

We will be sticking to the line spacing format for business reports in our book. That is, instead of double spacing the text as is often done in MLA style, we’ll continue to single space text and use headers in bold with appropriate line spacing between text and headers throughout.

You need a minimum of ten solid sources. To receive a passing grade, you absolutely must have an accurate works cited page and in-text citations that accurately show where all of your information came from. There is a sample MLA style report in Chapter 16 of your book.

Cover Page
Table of Contents
Executive Summary
Body
Introduction

Purpose
Scope
Methods
Limitations

Body (possible areas covered)

Background or History (place organization in context of entire industry?)

Corporate Culture of organization as it relates to ethical principles and practices

Explain specific ethical breach or problem (including legal issues)

Narrate the process of the organization’s strategies in dealing with the issue.

Examine the resolutions arrived at by the company and possibly the courts.

What has been the impact of the case on the company, the industry, and broader communities? Give solid examples.

Coca-Cola

Paper details:

Choose an industry (Coca- Cola) you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions

Please use Topic Headers

Please Use Abstract

Please Include Introduction

Please Include Conclusion

Write an eight to ten (8) page paper in which you:

Please be sure you follow all guidelines for APA format

Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.

Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.

With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.

Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.

Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.

Determine the company’s resources, capabilities, and core competencies.

Analyze the company’s value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides references must follow APA ; or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Coca-Cola

Paper details:

Choose an industry (Coca- Cola) you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions

Please use Topic Headers

Please Use Abstract

Please Include Introduction

Please Include Conclusion

Write an eight to ten (8) page paper in which you:

Please be sure you follow all guidelines for APA format

Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.

Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.

With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.

Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.

Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.

Determine the company’s resources, capabilities, and core competencies.

Analyze the company’s value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides references must follow APA ; or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.