Order Description The group project is a maximum 2,000-word case report
Analyzes the business model innovation of digital company Green Sky Credit
Case study is https://www.greenskycredit.com
Analysis should cover:
Product/Service
The value proposition, considering the digital opportunity and revenue model;
Platform characteristics, including multi-sidedness, control and competitive strategies;
Market/Industry
Market characteristics, including network effects, industry factors (5 forces) and value network;
How disruptive the company has been/will be, and who has/would be disrupted;
Protection Strategy
How the company uses IP to protect and license its intellectual property.
The group activities should provide the basis for the report.
Case Study Green Sky Credit
August 8th, 2017 admin