Marketing Lab Writing

Please provide brief responses to the following three questions. Be brief and be sure you demonstrate you are understanding and applying the text principle. Edit carefully before submitting as 25% of your grade assesseses your college-level writing skills.
1. Can you name a company or product that you think engages in an unethical marketing practice? What is your evidence?

2. From the consumers’ point of view, what is an argument for paying a higher price for products marketed in a sutainable manner?

3. Do you think it is okay for an American company doing business in a country where bribery is an accepted business practice to engage in bribery in that country even though it is illegal in the US?

4. Describe an Apple ipad based on the three levels of a product discussed in the text (refer to Apple.com if you are unnfamiliar with this product).

5. Describe a hair cut in terms of the four service characteristics.

6. Why does a company want to build brand equity?

7. What is the difference between marketing an existing poduct and marketing a newly developed product?

8. In what stage of the product lifecycle would you put Croc shoes (see Crocs.com if unfamiliar with the product) Why did you select this stage? What would you recommend Croc do to extend its lifecycle in its current stage?

9. What advice would you give a marketer of a fad product?
10. Why is it that different customers have different perceptions of a fair price for an identical product?

11. Why is it difficult to set an initial price for a new product?

12. What is the difference between good-value pricing and value-added pricing?
13. Identify a product that engaged inprice skimming and why do you think it is an appropriate pricing strategy for that marketer.

14. What do you call the pricing strategy when ou are sitting in a plane for which you paid $199 for your seat yet the person right next to you paid $759? Is the pricing strategy customer focused? Why or why not?

15. Why can some marketers raise their prices and not lose market share?
16. How do value delivery networks benefit customers?

17. Using examples, describe selective, intensive and exclusive distribution strategies.

18. How has the internet changed the nature of the logistics function?
19. What are the advantages of developing an InngtegratedMarkting Communications strategy?

20. What are the advantages of social media over traditional media?

21. Which of the promotion budget methods do yuo think would be the most logical for most marketers and why?

22. Having analyzed the criminal justice system throughout this semester, why do you believe people commit crime?

23. Which criminological theories best explain why people violate laws passed to protect lives and property?

24. There are many theories in your textbook that attempt to explore why people commit crime. One question though is: What makes a “good” theory? One answer to this is that a “good” theory can explain all forms of crime, not just one. With this in mind, what theory can explain violent crime and white collar crime at the same time?