Step 1: Choose a current events article from one of the following websites to study:

KnowNOW!®   
http://community.cengage.com/GECResource/blogs/marketing/archive/tags/Pricing/default.aspx

Learn the 4 P’s© go to:

http://www.learnthe4ps.com/category/price/

Step 2: Cover the following topics in your Discussion answer in essay format:

• Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix.
• Identify two pricing concepts that you learned from reading this article.
• From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace?
• From the perspective of a consumer, what impact might the pricing concepts in the article have on the buying decisions of consumers?
• How might this information on pricing affect you personally?