coffee shop

You have been tasked with creating a site for a coffee shop where users can put in orders and pick them up later.

Part 1

Create a new html file and call it coffee.html. Your html will need the following:

1. A header, a sidebar, a content section, and a footer. Be sure to include HTML5 layout demarcations such as

and

See Section 3 CSS – Slides 14-15 for an example of making a basic structure.

2. Fill each of the 4 boxes with your own content.

The header should have a coffee shop title and logo image.

The menu should have a list of links about coffee.

The content will need a form (see #3)

The footer should have your name and the date.

Include some images. Here are some ideas to get your started:

http://www.iconarchive.com/search?q=coffee+&page=1 (Links to an external site.)

http://www.freedigitalphotos.net/images/search.php?search=coffee (Links to an external site.)

3. The form for your content should include the following:

Text that says “Place your order online”

Form input for the following (Name, phone, email, drink type, size, pickup time, and a “comments” box)

A submit button

Part 2

You will need to create a JavaScript function called “checkform” and place this in your HTML code.

For basics on JavaScript see slides Section 5 or:

http://www.w3schools.com/js/js_form_validation.asp (Links to an external site.)

Create an event handler for your form’s submit button that is tied to your function

Your function should verify that the following rules are met:

Names cannot have numbers

Phone should be in proper format (###-###-####)

Email should be in proper format ([email protected])

Time should be a valid time

None of the fields can be empty, except “comments”

If any of these fail, an alert box should pop up warning about what went wrong.

If it succeeds, have the form send an email to you with the contents. See this example:

http://www.w3schools.com/html/tryit.asp?filename=tryhtml_form_mail (Links to an external site.)

Executive Summary
Rouge Café will be a coffee shop in Kansas
City. The cafeteria will be situated in the CBD of the city where many other
businesses are being run. The café will provide sensualist coffees, espresso, and drip coffee. The company’s strategy to its success will be its aptitude to make better quality coffee brands. The café will train its newly employed baristas to attain this. Due to its small size, the restaurant will take delight in the biggest boundaries. Baristas and other employers will be hand selected and then trained to serve the customers best.
Description of the Product
Rouge Café will make specialized roasted
coffees with such diversities and different tastes and flavors to meet the
customers’ demands and desires. The coffee will be brewed with modern
technology to bring out the best quality taste. The shop will also sell other
pastries to be eaten with the coffee according to customers’ preferences. The pastries will include rolls, hot dogs, bread, scones, cakes and muffins that will be delivered by fresh bakeries.
Why It Is a Good Business
First, there is an accessible entrance to
the market of new ventures. Coffee shops or business tend to thrive if well
managed. Secondly, there are other coffee shops in Kansas that do not meet the customers’ demand. Investing in this market will enable the company to gain its competitive advantage if they meet customer satisfaction. Customers will be able to choose the alternatives to the already existing coffee shops. Also, it is a good business because when it comes to coffee breweries, the best always sells and vice versa. It does not matter whether there are already well-established coffee shops around the city. Once Rouge Café prepares the best, it will gain
its competitive advantage. Last but not least, customers and suppliers power gives a great opportunity for this kind of businesses to develop (Baskerville,
2012).
Technology to Be Used
Rouge Cafe will be using the Point of Sale
(POS) technology to conducts its customer operations and for sales review. It will also employ the use of merchant processor to charge any leading debit or credit card. It will also adopt the technology of online ordering where customers will be able to order for drinks online and be served at their comfort zones; this will increase its sales (Bookkeeping Express, 2016). The best time to start this business will be during the winter when people
regularly frequent coffee shops.
Market Information
Kansas is a very busy city. Many people
live and work in this city. The CBD is characterized by many organizations and enterprises that are run 24/7. The city offers market to many businesses due to its busy nature and the large population of people within the town. The target market for Rouge Café will be the three top groups living and working in the location of the premise. Many of the people working in town do not eat or drink at the biggest and high-end hotels. Rouge will offer excellent services to these people as the products will be friendly to their pockets. The competition will mainly come from Roastery Café, Take Five Coffee Bar, Homer’s Coffee House, and Morning Glory Espresso. Those who love coffee are always willing to pay any amount for the best-brewed coffee. Rouge will charge its brands at an
affordable price of $ 5 to $ 7 depending on the brand. The market trend will include exclusive products, puzzles, games, mind benders and other events that will attract the customers to the coffee shop (First Business plans, 2016).
Personnel and Skills
Rouge café will employ one manager, six
baristas and three waiters and waitresses for the first year. Depending on the sales and the progress of the business, it will hire more personnel if need be. The employees will be hand selected and trained by professionals.
One-Year Projected Cost
The financial plan for Rouge Café will
cover the costs of startup, profit, and losses, balance sheet, profit and
losses, financial ratios as well as the salaries and for the personnel. The
total projected cost for all the above will be $100,000.
Requirements

For this assignment, you are required to develop a business plan for the small business which your group has been working on. Below are the parts/sections needed for the business plan:

Table of Contents
An Executive Summary. Include the following:

Purpose of the business plan
Reasons for the business – identify the need(s) which the business is intended to satisfy
Summary of the key elements in the entire plan

Please note: The executive summary should not exceed 1 page

Company Profile. Include the following:

Mission statement which clearly/concisely states what your company stands for. Include your ethical values as well
A description of the business (describe your product or service, what makes it different, your location and why you chose that location, your goals. The goals should be categorized into short, medium and long term)
A description of the management team (include the experience and background of the managers/leaders in the business)
An overview of the industry in which you operate, and the current trends. How your business will your cope with the currents and remain viable?

The Marketing Overview. Include the following:

Description of the target market. – E.g. demographics, what their needs are and their buying habits, why they’ll buy from you instead of buying form competitors, etc.
Competitive differentiation – who are your competitors and how do you stand out from them. You may include a SWOT analysis to explain what your strengths and weaknesses are, compared to the competitors, and what opportunities you can take advantage of, in order to outperform them.
Feasibility study showing how you calculated the market potential and market share (just as you did in assignment 2, but don’t include the income statement in this section)

Marketing Plan: Include the following:

Your 4Ps (product, place, price and promotion), and how you intend to manage each of them.

Product: describe your product or service and why you think it’s needed in the market. Will you sell on credit? What will be the policy for credit sales? How will you package your product in order to appeal to customers?
Place: Remember to include the reasons for choosing that location and a good description of the physical facilities.
Price: Remember to explain the pricing method you used to arrive at your price, and why you chose that method.
Promotion: Describe the promotional methods/strategies you will use to attract your customers, and why do you think those strategies are favorable for your target market? What customer service policies will you use, in order to keep customers happy?

The Financial Plan: Include the following:

Your financial goals (short, medium and long term)
Your start-up costs (include items and anticipated cost of each)
A description of the financing you intend to use (debt or equity), and the sources of the funds needed.
Net income statement. Use the estimated revenue calculate from the market share and prepare an income statement showing a projected profit/loss for the first year of operations.
Cash flow statement. Prepare a projected one year cash flow statement, showing expected monthly cash inflows and outflows, and a cumulative balance for each month. Refer to the example completed in class (you may use excel to make this easier)
A balance sheet. Prepare a balance sheet for one year, showing your projections for assets, liabilities and owner’s equity.

The Organization: Include the following:

The form of ownership used for your business (sole proprietorship, partnership or corporation). Why did you choose that ownership option?
The line and staff positions and what the reporting relationships are. Line personnel directly impact the core business of the organization (e.g. production and sales personnel), and staff personnel play advisory roles (e.g. accounting and HR personnel).
The legal requirements for operations (e.g. licensing, permits, if applicable)
Insurance: for the business, equipment, etc.
Banking institution and any special agreements for credit and investment (if applicable)

Operations: Include the following:

Your operational layout: Product, process or fixed position,
Hours of operations: What days and hours will you be operating?
Communication system/types: Will you use business cards, answering service, an operator, etc.? You only need to include systems that apply to your business.
Suppliers: What agreement will you arrange with them? Why did you choose those suppliers? How do you ensure quality?
Inventory system: How will you manage/keep track of your inventory? Where do you intend store any inventory available?
Employee information: Where will you hire them from and what positons will they occupy? Do you have any employee policies for vacations, wages/salaries, training, etc.?
Accounting system: What accounting system will you use (i.e. how will you keep track of all transactions?)

9. Conclusion: Include
– A summary of the business plan and your final thoughts
– Any changes you anticipate, and how you’ve prepared for the
changes