Order Description The group project is a maximum 2,000-word case report Analyzes the business model innovation of digital company Green Sky Credit Case study is https://www.greenskycredit.com Analysis should cover: Product/Service The value proposition, considering the digital opportunity and revenue model; Platform characteristics, including multi-sidedness, control and competitive strategies; Market/Industry Market characteristics, including network effects, industry factors (5 forces) and value network; How disruptive the company has been/will be, and who has/would be disrupted; Protection Strategy How the company uses IP to protect and license its intellectual property. The group activities should provide the basis for the report.