Imagine yourself working in an airlines company, you are requested to do the following:

You should study, write and submit a report on how your company designs and manages its supply chain. Your

report should address all or some of the following questions (this list is not exhaustive):
1) How does your company define Supply Chain Management (SCM)?
2) What does the supply chain network of your company look like (graphical representation)?
3) What are the key SCM issues?
4) What are the supply chain strategies of your company? What factors were (or could / should be) taken into

consideration in their elaboration?
5) What are the difficulties encountered in the implementation of these strategies?
6) What concepts and tools (including information technology) does your company use in managing its supply

chain?
7) What are the past, current and future SCM initiatives?
8) What are the roles and missions of the SCM function? What activities (inventory management, forecasting,

supplier development, procurement…) does it encompass?
9) What are the risks imbedded in the supply chain of your company and are they managed?
10) How does the Product Lifecycle Management concept apply to your company?
11) How does your company measure the performance of its supply chain?