Video Business Case Report

This assignment challenges students to formulate a professional response to in-depth issues contained in a
real-life Video Business Case. Students will act as an independent professional consultant reporting to senior
managers of the company concerned. Students are expected to provide informed advice to these business
clients. A sophisticated understanding of the critical aspects of this Video Business Case needs to be
demonstrated. A robust analysis of the issues needs to be presented.
The Video Business Case to be critiqued will be available in Blackboard from the commencement of semester via
the CBS Digital Media Platform tab. Students need to submit Part 1 (10%) before the scheduled seminar 07. Part
2 (35%) is due before the seminar 10. An electronic copy of the assignment needs be submitted to Blackboard,
as an attachment, via the TurnItIn link in Assessments for ‘Part 1 and Part 2 Video Business Case Report.’
A succinct and high quality report is expected. Part 1 of the Video Business Case Report will be less than 500
words. Part 2 of the Video Business Case Report will be less than 1,500 words, including an Executive Summary
of no more than 300 words. Display the word count on the top right side of the cover page of the assignment
submitted.
Refer to the Required and Extension Readings in the Blackboard under Unit Outline in the Program Calendar,
and video business interview and cases in the CBS Digital Media Platform, to review learning from this unit to
support assertions made about the case being examined. Refer to Unit Resources in Blackboard for important
detail on the requirements for the Video Business Case Report. In particular, refer to Vibert (2012) Analysing
Multimedia Business Cases.
Assignments may be resubmitted once to TurnItIn to overwrite the initial ‘Originality Report’ to modify the
‘Similarity Index’ until the due date for submission. An excessive Similarity Index score may indicate a breach of
Curtin University Plagiarism Policy and Procedures. Failure to submit an assignment to TurnItIn will result in
marks for this assignment being withheld or failed. Completed assessment rubrics and marks allocated will be
available to students under the Blackboard tab ‘My Grades.’
Marking criteria for this assignment are provided in the ‘Video Business Case Report Assessment Rubric’ in
Blackboard ‘Assessment’. Feedback for Part 1 will be provided to students in the Assessment Rubric when the
report is marked. Students will be provided with feedback from tutors for Part 1A and Part 1B. Feedback from
Part 1 needs to be incorporated into the final submission of the report for Part 2 (i.e., 2A, 2B, 2C, 2D, 2E, 2F).
Summary of Requirements for Video Business Case Report
This assignment is divided into two parts:
Part 1: Video Business Case Report (<500 words, 10%)
A) Issues
Provide a brief introduction that summarises the main ‘Issues’ of the case.
B) Causes
Identify the ‘Causes’ of the ‘Issues’ and their importance to the organisation being critiqued.
Part 2: Video Business Case Report (<1,500 words in total, including 300 words for the Executive Summary,
35%)
Incorporate feedback on Part 1 into the final version submitted.
C) Decision Criteria
As decision makers students will be expected to develop and use decision criteria to justify the choices
among the ‘Alternative’ courses of action.
D) Alternatives
From the decision criteria, develop a range of realistic alternatives to address the ‘Issues’ identified.
E) Solutions
Decide on a solution to the ‘Issues’ derived from the ‘Alternatives.’ For each ‘Alternative’, provide a
justification for the solutions chosen or rejected.
F) Implications
Provide realistic suggestions on how these ‘Solutions’ could be implemented in the organisation concerned
within the industry context being scrutinised.