What has Facebook done well and why haven’t others copied all aspects of their marketing plan? 400 words https://phoenix.vitalsource.com/#/books/9781323299838/id/ch21?context_token=3acbc050-bf3e-0134-aefe-704da270a608

2. Type the title “Online Marketing Fundamentals” in the Search Bar to find the video.
Watch the following tutorials from Section 1:
Building a brand strategy
Consider the following as you watch:
What are the characteristics of a successful brand strategy?
Discuss your perceptions in class/online forum.
https://newclassroom3.phoenix.edu/Blti/3/urn:apol:tenantId:831D8B107020BBEBE0400F0A32207789/urn:apol:coId:OSIRIS:50698307/urn:apol:courseOfferingActivityId:OSIRIS:50698307_2e64e183-1791-4b6b-918f-b2486f6f0822/launch
400 WORDS
What are the various methods used to make marketing communications more effective? 300 words
4. What does it mean to create campaigns that cannot be designed for a specific screen and viewing environment, but for users on the go?

How does this circumstance change the creative process and the final product?

What’s the right balance between reach and device-centric innovations?

How does this varied and shifting landscape complicate measurement?